CrownBet and Fox Sports Fantasy Sports to Launch with DraftDay
CrownBet and News Corp Australia’s Fox Sports new daily fantasy sports joint venture will launch with daily fantasy sports operator, DraftDay. DraftDay Gaming Group has announced that it will power the new venture and provide the technology platform which will operate under their Draftstars brand at Draftstars.com.au.
The imminent joint venture between CrownBet and Fox Sports was announced two weeks ago with Draftstars now ready for the launch. They will initially launch with Australian Football League (AFL) with the promise of National Rugby League (NRL) and NBA to follow shortly. CrownBet will provide the gaming expertise while Fox Sports will offer their marketing might.
“Draftstars is a natural extension of the way we connect with Australians’ passion for sport, bringing together our broadcast credentials with CrownBet’s gaming expertise to allow AFL fans to immerse themselves in the sport in a whole new way,” commented Patrick Delany, chief executive at Fox Sports.
As the AFL’s official DFS partner, Draftstars will be given exclusive access to match content. This Australian deal is the company’s first International expansion, however CEO Rich Roberts promises there are more international deals in the works. Draftstars is licensed and regulated by the Northern Territory Racing Commission.
Matt Sanders, former head of commercial operations at CrownBet has moved to Draftstars as chief executive.
“Anyone who lives and breathes AFL will love Draftstars for the exciting and engaging digital sporting experience our platform will deliver,” he stated.
In order to participate in the daily fantasy sports offering, participants will need to pay an entry fee. This will allow them to assemble a fantasy team of players for any given match and winners will be paid out from the prize pool for the contest. Draftstars will take a rake as their fee.
April 16, 2017