Thursday 21. January, 2016

CORE Gaming and Ladbrokes Sign Content Deal

UK-based casino games developer, CORE Gaming and UK-based gambling giant, Ladbrokes, have signed a content agreement that will see CORE Gaming providing Ladbrokes with a range of their HTML5 game titles.

The agreement will cover a range of game titles, but will begin with Reel Force 5, a 25 payline video pokie game that will become available via multiple channels at Ladbrokes. The superhero themed game will be on offer to Ladbrokes’ 800,000 active customers.

“Ladbrokes are delighted to sign an agreement with CORE Gaming and deliver Reel Force 5,” announced Richard Poole, head of product and commercial at Ladbrokes Digital. “This deal will further strengthen our position online and fits in with our strategy to work with best-of-breed suppliers. CORE Gaming comes with a fantastic pedigree in HTML5 development and our deal with CORE Gaming puts us in a great position in the market for new game delivery.”

“Ladbrokes have some exciting games lined up for 2016 and look forward to growing our relationship with a company that has such an exciting future as CORE Gaming,” he continued.

Launched in 2011, CORE Gaming has developed more than 150 game titles and has become a leader in HTML5 technology. The company has recently launched a single code based strategy for both desktop and mobile. It is licensed by the UK Gambling Commission.

“This is a fantastic development for us and, we believe, for Ladbrokes,” commented Justin Chamberlain, chief executive of CORE Gaming. “We are delighted to be providing them with our market-leading games and are confident that our content can give their impressive digital growth an extra boost.”

“We can promise Ladbrokes and their customers some fabulous games and innovative new releases heading into 2016.”

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