BetVictor Appoints Two Senior Members of Staff
Gaming operator, BetVictor, is strengthening its marketing operations ahead of the Euro 2016 Football Championship. The company has appointed two new senior members of staff into the marketing department – Lars Fulle and Marla Wisniewska.
Fulle, who will take up the position of head of marketing, comes to BetVictor from online lottery operator Lottoland where he held the position of vice president of online marketing for just over a year. He has more than 12 years experience in marketing and also has a strong background in gaming, having held a senior position in the multi-player online games publisher, Gamigo.
Wisniewska will become the digital marketing manager of the company, having worked with multiple leading consumer brands, such as media agency, Walker Media and dating site eHarmony.
Chief executive of the Gibraltar-licensed BetVictor, Andreas Meinrad, has been working to improve the business and create a “more digitally oriented and data-driven” company. Fulle and Wisniewska will join other new members of the team including Shane Stafford who came from Paddy Power to become the new head of brand and creative and Kris Marshall who joined the team from Gala Coral to become their head of business intelligence and analytics.
BetVictor has been working to strengthen their marketing team ahead of major sporting events this summer, including the Euro 2016 Football Championship.
“We are delighted with our new hires and the restructuring within the team,” commented Meinrad. “The aim was always to have the team in place in order to maximise our key projects this summer, especially The Million Pound Goal.”
“Lars and Marla have the necessary skills and experience needed to complement our existing marketing team and they have already made their presence felt.”
April 16, 2017