Tuesday 13. December, 2016

Bet365 Named SBC Bookmaker of the Year

UK-based bookmaker, Bet365, has been recognised for its high quality gaming products and services at the UK’s Sports Betting Community (SBC) awards, which was held on December 7, 2016 at the ‘Under the Bridge’ nightclub at the Chelsea Football Club home grounds in Stamford Bridge.

Bet365 was named Best Bookmaker of the Year for the third year running, as well as taking home the award for Best Live Betting Product. The awards are presented following a vote by industry professionals. Bet365 came out ahead of Sky Bet (Highly Recommended), Unibet, Pinnacle and 10Bet for the Best Bookmaker award.

Sky Bet, which was Highly Recommended in the category of Best Bookmaker, won the Best Football Bookmaker award and saw its sister brand Oddschecker take home the Affiliate of the Year award.

BetConstruct was awarded Best Sports Betting Product Award. Best Football Betting Product went to BetBright, while eSports Bookmaker of the Year went to Pinnacle. EnergyBet was awarded Rising Star in Sports Betting and Best Fantasy Sports Product was awarded to Oulala Games.

The event presented awards in seven innovation categories and seven overall award categories with the winners in the innovation category chosen by a panel of thirty judges. The overall award category winners were chosen by the attendees of the two SBC conferences – Betting on Football and Betting on Sports or those who receive the daily SBC News Betting Bulletin.

“Congratulations to Bet365 on winning Best Bookmaker again and all our winners,” announced Andrew McCarron, managing director of SBC. “Thanks to everyone who made it to our Awards ceremony with a difference.”

The evening also saw the launch of the SBC Sports Betting Hall of Fame. Howard Chisholm from Chisholm Bookmakers, Carsten Koerl from Sportradar and Mark Blandford, chairman of FBS Technology were inducted as the first inaugural members.


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