Monday 7. December, 2015

Australians Are Betting More Than Ever

The national accounts last week revealed that Australian punters are betting at record levels, spending $6.5 billion in the September quarter. This works out to $1,000 per year per Australian. It also represents a 6.5 percent increase to $24.1 billion compared to the same period in 2014, despite average annual growth of only three percent in the last decade.

These figures are even more alarming considering that the rate of gambling among Australian adults has dropped in the past fifteen years. In the year 2000, 80 percent of adults in every state were recorded as taking part in some form of gambling, while in the 2014, the figure had dropped to 64 percent.

“We’ve seen a drop in participation in gambling on a per-capita basis, but the expenditure on gambling hasn’t dropped,” explained Anna Thomas, manager of the Australian Gambling Research Centre. “What we are seeing is a smaller group of people gambling more heavily.”

The pokies industry sees the highest gambling expenditure, although the growth in online gambling is contributing to the increases.

“We’re involved in social gaming and the number of people who spend money on games is only ten percent,” commented Len Ainsworth, Chairman and founder of Australian-based Ainsworth Game Technology. “But the number of people we have as customers around the world is astronomical. We’ve got a huge number of people learning to gamble who’ve never gambled in their life for the most part and eventually, those people will try other forms of gambling too.”

Ainsworth also argues that Australians will always save a portion of their disposable income for gambling and he was not surprised by these figures.

“There’s nothing surprising about those numbers going up 6 percent because I reckon we’ve had at least that much inflation over the period.”


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PokiesPedia was last updated:
April 16, 2017

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