Tuesday 16. August, 2016

Australian Study Shows Gambling Normalised for Kids

An Australian study conducted by Deakin University into the impact of gambling advertisements on children, has shown that kids between the ages of 8 and 16 see gambling as a normal part of a sporting event and believe you cannot lose if you bet on a sport.

The study, which was published in the Australia and New Zealand Journal of Public Health, found that children as young as eight could recognise major betting brands and remember specific information about betting promotions.

According to the study, the Australian gambling industry spent $145 million on gambling ads in 2015, the fourth highest amount spent on marketing in the country. Bet365, Sportsbet and TAB were the betting brands most remembered by children. The study found that even when the ads were not specifically targeting children, they were still exposed to the marketing.

“At the moment, there is a very clear loophole in advertising regulations, which means that ads for gambling products can’t be played within G-rated time slots unless they’re within sporting matches,” commented study co-author and Associate Professor Samantha Thomas.

“In this study, one of the main places that children recalled seeing the marketing for betting products was within sporting matches and this shows that this is a particularly influential environment for children in terms of wagering advertising.”

As a result of the study, Associate Professor Thomas is calling for a reduction in the amount of gambling advertisements and marketing that are screened during G-rated time slots and which children are exposed to.

“We actually have seen very, very little attention paid to this issue by the two major political parties are we’re really hoping that the minor parties and the independents can now actually get some shift in this very important issue within the new Government,”she said.

TOP CASINOS
130 FREE SPINS

All new Australian players get 130 free spins and bonuses up to €1000 on the first three deposits.


30 FREE SPINS

Get 30 free spins and 4 welcome bonuses to a total value of $1400 as a new Australian customer!


35 FREE SPINS

New Australian players get 35 free spins on Spiñata Grande and a 100% welcome bonus up to $200!


400% BONUS

As a new Australian customer, deposit €100 and you will get €500 to play for!


€10 EXCLUSIVE BONUS

Get a €10 exclusive bonus on your first depost and get 10% top-up on your winnings or 10% cashback on your losses the first week.


200 FREE SPINS

Get 50% of the deposit you make in free spins! Deposit $400 in order to get 200 free spins! Also, 100% bonus on your first deposit!


$500 BONUS

Join All Australian Casino and get a 100% bonus up to $500 as a new Australian customer!


50 FREE SPINS

As a new Australian player, you get 50 free spins and a 200% welcome bonus!


180 FREE SPINS

Get up to $1000 in bonus on your first four deposits. Also, 180 free spins to all new Australian players!


100 FREE SPINS

Get 100 free spins on Starburst and a first deposit bonus worth up to $400 as a new Australian player!


PokiesPedia was last updated:
April 16, 2017

Receive 100 Free Spins Now!

Receive 100 Free Spins Now!

Join our mailing list to receive 100 free spins instantly and the best bonus offers for Australians!

You have Successfully Subscribed!