Thursday 8. September, 2016

Australian Bookmakers Spending Big on Sports Betting Ads

New figures revealed in a report compiled by a leading media buyer have revealed that Australian bookmakers spent $125 million, an additional 25 percent, on gambling advertisements in the second half of the year ending June 30, 2016, compared to the same period the year before.

Even so, these figures are believed to be a gross underestimation as they do not take into account pay-TV where a high volume of ads for betting operators are aired during sporting events.

Irish-owned Sportsbet was the biggest spender when it came to gambling ads, spending almost $38 million, an increase of almost 20 percent compared to the same time last year. UK-based Ladbrokes and Australia’s Crownbet came in second, each spending around $20 million. Australia’s Tabcorp followed closely behind, spending around $18 million, while Tatts spent around $8 million.

Sportsbet recently recorded a 35 percent rise in sales and marketing spending which it attributed to “both to our ongoing substantial investment in media asset and from asset and some significant cost inflation driven by the increasingly competitive environment.”

On the other hand, William Hill and UK-based Bet365 spent less on ads this year in the region of 21 percent and 39 percent, respectively.

These figures are expected to be used by Senator Nick Xenophon in his attempts to get the government to ban gambling ads during the broadcasting of sporting events during hours that children are viewing TV.

An insider in the industry stated that the “tsunami of betting advertising has now reached a tipping point where children talk in odds rather than overs.”

“Unless something is done to rein these cowboys in, something will be done on behalf of the community. Some of these companies are spending money on ads faster than they are making it.”


All new Australian players get 130 free spins and bonuses up to €1000 on the first three deposits.


Get 30 free spins and 4 welcome bonuses to a total value of $1400 as a new Australian customer!


New Australian players get 35 free spins on Spiñata Grande and a 100% welcome bonus up to $200!

400% BONUS

As a new Australian customer, deposit €100 and you will get €500 to play for!


Get a €10 exclusive bonus on your first depost and get 10% top-up on your winnings or 10% cashback on your losses the first week.


Get 50% of the deposit you make in free spins! Deposit $400 in order to get 200 free spins! Also, 100% bonus on your first deposit!

$500 BONUS

Join All Australian Casino and get a 100% bonus up to $500 as a new Australian customer!


As a new Australian player, you get 50 free spins and a 200% welcome bonus!


Get up to $1000 in bonus on your first four deposits. Also, 180 free spins to all new Australian players!


Get 100 free spins on Starburst and a first deposit bonus worth up to $400 as a new Australian player!

PokiesPedia was last updated:
April 16, 2017

Receive 100 Free Spins Now!

Receive 100 Free Spins Now!

Join our mailing list to receive 100 free spins instantly and the best bonus offers for Australians!

You have Successfully Subscribed!