Tuesday 7. June, 2016

At The Races Launches a QuickBet Feature

UK and Irish horse racing channel, At The Races (ATR), has launched an integrated betting feature that allows punters to place wagers with four leading betting operators via their website.

QuickBet now allows customers who are visiting attheraces.com to place bets with William Hill, Ladbrokes, Bet365 and Coral without leaving the site. Punters will now be able to place bets without losing access to the information available on the ATR site, including data and services such as price changes, news, videos, racecards, form and tipping.

“QuickBet is an excellent new addition to the At The Races website and we are delighted to be a launch partner,” said head of product innovation at William Hill, Alex Rutherford. “It’s a great tool for William Hill customers to access their accounts and bet on horse racing with minimal fuss.”

Bet365’s performance marketing operations manager, Karl Pugh added: “With the new integration, players can now bet directly with Bet365 which will enable a more enjoyable betting experience. We have high hopes for the partnership.”

Without the need to register, QuickBet allows punters to make deposits, view betting history and account balances and check open bets. It also supports single win, each way bets and all common multiple bet types.

“We are always looking at ways to enhance the customer experience online and we believe the introduction of QuickBet does just that,” announced chief executive of At The Races, Matthew Imi. “We are delighted to be working with our four initial betting partners with what we think is a game-changer in the market.”

“Our site re-build last year has given us the foundation to develop ever more ambitious, new functionality and this is just one example of how we will add further value for our bookmaker partners and for our 2.5m monthly users.”


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