Aspire Global to Launch Games from Quickfire
Online gaming solutions provider, Aspire Global, has signed a partnership agreement with Microgaming to offer a range of game titles via Microgaming’s Quickfire platform. Aspire will launch a range of popular pokie titles, including Thunderstruck, Terminator 2 and Game of Thrones going live later this month.
Aspire will also be able to access Quickfire’s promotional tools through the Quickfire IQ package, such as unlockable achievements and free games, as well as bet settings. These will be launched for its white label partners and their players and will be available via its turnkey casino solution.
“We believe that the combination of Microgaming’s specialty in creating popular games together with Aspire Global CRM and analytics capabilities, will significantly boost our players’ experience and value, especially within our mobile solution,” stated Shmulik Segal, Vice President of Product at the Malta-based Aspire Global.
Microgaming and Aspire Global operate in similar regulated markets (such as Malta, the UK and Denmark) and this made the partnership and natural move for the two companies.
As far as Quickfire goes, Tom Chamberlain, head of Quickfire at Microgaming commented, “It’s been a busy start to the year for the Quickfire platform with some big signings and a jam-packed week at ICE Totally Gaming.”
“It’s great to be working with Aspire Global – with white-label partners around the globe, this deal will extend our reach to new markets.”
This deal comes close on the heels of a deal signed between Microgaming and the Rank Group that will give Rank Group access to more than 500 casino games, as well as content from more than 20 development partners. Gaming brands such as Grosvenor Casinos and Mecca will now be added to the Quickfire platform.
April 16, 2017