Tuesday 12. April, 2016

Amaya Signs Content Agreement with Edict Egaming

B2B developer of online gaming software, Edict Egaming, has signed a content agreement with gambling operator, Amaya Inc. Under the terms of the agreement, Edict will supply Amaya with a selection of online variations of its Merkur pokie game.

Amaya’s PokerStars and Full Tilt brands will be able to integrate the Merkur pokies games into their existing games portfolio via Edict’s Game Bridge. Amaya customers will gain access to titles such as Blazing Star, Jollys Cap and Magic Mirror. These games are well known for the unique mathematical and special win features that are available.

These games are available via a number of International operators who have used Game Bridge to launch the software provider’s most popular game titles. Merkur’s pokies games are available via casino, poker and sports betting operators around the world, but are particularly popular in central Europe.

“This is a great opportunity for Amaya and Edict to offer a fun new product to their players,” commented Dominic-Daniel Lienard, chief executive at Edict, which is a subsidiary of German entertainment gambling options provider, Gauselmann. “I am sure their large players base will enjoy the unique experience that the Merkur slot games offer.”

This deal will continue Amaya’s recent trend of expanding its casino and sports betting options for its players. This is part of their focus on more casual players who enjoy a range of gambling games. The move has generated some criticism from long-term poker players; however, Amaya seems to be full-steam ahead with its plans.

“This will make the casino experience at PokerStars and Full Tilt even more exciting and helps us to deliver on our commitment to offer a wide variety of high quality, fun and thrilling games,” announced Sam Hobcraft, director of casino at Amaya.


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