Sunday 20. December, 2015

Amaya Launches BetStars Sports Betting Product

PokerStars, the largest online poker room in the world and Amaya Gaming brand, has officially launched its own sports betting product, BetStars. The product is now available in select jurisdictions through BetStars domains that Amaya acquired in November. It is currently available via the domains of Betstars.com, Betstars.uk and Betstars.eu as well as for mobile via iOS and Android.

PokerStars took its first sportsbook wagers in the first quarter of the year; however Amaya announced following the acquisition of the Amaya domains that it would delay the launch of “significant aspects” of its sportsbook to ensure the product was functioning optimally before then.

The BetStars product is currently offering 25 sports, plus an eSports product. Amaya has announced that it plans to expand the sportsbook throughout 2016 with entry into new markets, as well as an expansion of the number of sports available and the features it offers. A horseracing option is expected to be one of the first additions available.

Amaya plans to launch an external customer acquisition campaign in the first half of next year with the aim to reach at least half of PokerStars current customers by the end of 2016. Considering that Amaya also acquired the BetStars domains in Germany, Italy, Denmark, Spain and Portugal, it is expected that they plan to expand into these markets.

“We’re very excited about the launch of the BetStars brand and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan,” announced Rafi Ashkenazi, CEO of the Amaya-owned Rational Group.

“We’re applying the same dedication and passion we have for poker, to sports betting.”

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PokiesPedia was last updated:
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