Monday 9. November, 2015

Amaya Acquires BetStars Domain

Canada’s Amaya Gaming has been busing acquiring domains associated with BetStars, resulting in speculation that the gaming group is planning to launch their own standalone online sportsbook. Among the acquisitions, handled by the Rational Group’s domain portfolio management company Rational Intellectual Holdings, are betstars.com, betstars.co.uk and betstars.net.

In 2014, Amaya acquired the Rational Group, the parent company of Full Tilt and Stars. Both brands were working on diversifying their product to include more than poker and in June, Amaya’s PokerStars accepted their first sport bet with the launch of their PokerStars UK betting product.

Now it appears that it will be continuing with this vision with the acquisition of BetStars.com which was run by UK-licensed WilsonBet. It should be noted that BetStars.com is not the same operation as the Melbourne-based BetStar that was acquired in 2014 by Ladbrokes Australia. WilsonBet had closed down its BetStars website, preferring to focus on its telephone betting systems; however it had claimed at the time that it would be launching an improved online service in the future. The future of the site is now under speculation.

The sum of the purchase for BetStars.com was not revealed, but it has been reported that Rational Holdings acquired BetStars.net from a private investor for $10,000. The French domain registrar, IP Twins handled the deal, as well as the acquisition of BetStars.co.uk, BetStars.eu and BetStars.de in June this year.

None of the BetStars domains have been activated at this point, leaving the online sports betting industry to wait for an announcement by Amaya that will reveal its intentions.

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