Monday 11. January, 2016

Afilias Introduces New .Bet Domain Name

Domain registry operator, Afilias, has introduced a new domain name – dot bet – which will now be available for all online gambling sites. Introduced last week in what Afilias referred to as their Sunrise Period, the .bet domain name is an Internet address that is designed for sports betting, gambling, chance games and all other online or offline gambling activities.

According to Afilias, the new domain will allow a global audience to understand that a site’s content is gambling related. In terms of marketing, the domain name is ideal as it is short and simple to remember.

“Afilias is excited to introduce .BET, the new top level domain created for the sports betting and online gambling community,” announced Roland LaPlante, Chief Marketing Officer of Afilias. “.BET is the ideal Internet address for all games of chance and wagering activities both on and offline. Everything from sports betting to casino-style gaming can benefit from a .BET address.”

Afilias has launched the .bet domain name in response to the ever-growing online gambling industry. Legal online gambling is common throughout Asia, Europe and Australia, with four states in the US currently allowing online gambling. The new domain will make it easier for anyone looking for an online betting site.

The Sunrise Period for the new domain name has already begun with registration open for eligible trademark holders only. This period will continue until February 4, 2016.

The following period will be known as the public Landrush period and it will run from February 8 – 12, 2016. During this period, .bet domains will be available via a Dutch auction format. Available names will start off at the maximum price and will be reduced daily allowing registrants the choice of which point to register at.

Open registration will then continue from March 3, 2016.


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